The Real Value of Home Staging (part 1)

Whether you are planning to sell your home this year, or you are a realtor who is helping clients sell a property, we have three compelling reasons to consider partnering with Home Staging Specialists in 2020 and beyond. 

The following reasons and supporting evidence confirms the value of home staging for both home sellers and Real Estate agents.

1. As an accredited home stager, we can help a home sell faster.
2. We can help your home sell for a higher price point.
3. We can partner directly with the homeowner or with the realtor.

We invite you to follow along as we take a deeper dive into each of these components throughout the next three blogs, starting with how we can help your listings sell faster. According to a study conducted in 2017, staged homes reportedly sell, on average, seven times faster than non-staged homes. The average days on the market for a non-staged home were 84.6 days or almost three months. In comparison, a staged home, on average, sold within 11 days. That is less than two weeks! It’s safe to say selling a home within two weeks would make all parties extremely happy. The homeowner can move on to the next chapter, and realtors can sell more houses per year with quick turn times. A total win-win. This is literally the real, monetary value of home staging.

For our partners in real estate:

Home staging can help the sales strategy by showcasing the best features of a home. An accredited stager knows how to position furniture, declutter, and depersonalize to allow the prospects to see the best parts of the home while envisioning their family living in the space. When a prospect can see themselves thriving in a home, you have a real opportunity to pursue. In the event a property is empty, home staging makes the space feel warm, giving prospects a sense of room size and space planning. These physical attributes are vital in establishing the confidence to a buyer that they are making the right decision.

Some things to think about related to home staging:

• If you could sell a home, on average, seven times faster, how would that change your business?
• How happy would that make your clients?

For our homeowners considering home staging:

Your home is your sanctuary. It’s your personal space, and it isn’t easy to take off your homeowner’s hat and evaluate your home through the lens of a potential buyer. This scenario is where we come in. Our team, coupled with your realtor, will help you evaluate your home through the eyes of a potential buyer. We will help you understand that any recommended changes have nothing to do with your taste or style. Instead, it begins the process of transitioning the home to allow the next family to start to envisioning their journey. Deciding to sell your home can be an emotional decision, not to mention a lot of work. Keeping your home clean in preparation for a spur of the moment showing or scheduled open houses, the added stress of the waiting game, and the list continues. Imagine how the experience would feel if you were able to sell your home faster? While it’s not a guarantee, the data says the success rate is high, and we have confidence in our ability and our track record. Follow along for our next segment to better understand how staged homes garner higher purchase prices than non-staged homes.