The Value of Home Staging
Do you want to be the real estate agent that all sellers are talking about (in a positive way!)? Do you want an advantage over other agents & your listings to look like magazine spreads? And how could we forget…Do you want to make more money, on your listings? If you answered yes, to any or all of the above, home staging just might be the key to your business plan. All of these can be possible when you team with Home Staging Specialists.
ADVANTAGE
When you include staging into your provided services, you are adding a huge value to your clients experience with you. This will also give you a unique advantage over other agents, who don’t work with a home stager. Teaming with a stager can show that you take pride and ownership in each individual listing. By taking ownership of your listings it will help lead to a larger, more solid client base. Clients will notice how professional your listings look & how serious you are about making each listing the best it possibly can be.
LOOKS
According to the National Association of Realtors (NAR), 95% of homes are viewed online before the client even walks through the front door! Because staged homes are more visually appealing online and in person, than non staged homes, they will attract more buyers, which will hopefully attract more offers. By taking the time to get the property staged and professionally photographed you’ll end up saving time in the long run & the home will pretty much sell itself. Staging should accent the amazing features of the home, and disguise the not so pleasant features. You want buyers to be able to visualize themselves in the home. To do this, you sometimes have to remove the style of the current owner. When working with a home stager it takes away the need for you, the agent, to be the “bad guy”. That’s what the stagers are there for because we don’t have the same personal relationship with the client that you do. It’s easier for us, and the clients, to have the conversation of removing personal items, bringing in updated furniture, or painting over that horrible color that hits you in the face when you walk in the front door.
MONEY
By offering home staging to your clients you’re possibly increasing the amount of money you and your client will make. A stager will add a member to your team & you’ll end up spending less of your own time getting the property ready. Proposing the idea of staging before the home is ever listed could save valuable time & money. A price reduction will take money out of your clients and your pocket. Staging a property is almost always less than a price reduction. Staged homes are also known to sell for more than non staged homes, and at a faster rate.
So, if you’re wanting to be that agent that is a step ahead of the competition, has magazine-worthy photographs, and is doing it all with less time spent and more money in your pocket, you need to add home staging to your client services.
